Solidtube Band Logo & Packaging

Solidtube, a young Austrian band, chose Wrayco Design to design their logo and CD package upon reaching their $50,000 goal on Sellaband.com to produce a CD. Although none of the band members were American, they had a very American sound, and were partial to the feeling of the Old West.

The logotype was loosely inspired a bit by the Allman Bros. script, and they wanted something that would also work as a monogram. After some experimenting, I decided to keep it fairly simple, and dropped the swash from the final “E”.

While looking over old album covers from the 70s, I came across some script from an old Crosby Still & Nash album that servied as the inspiration for the photo styling. Coincidentally, the lead guitarist had a giant Malamute dog, but since we weren’t doing a parody of the cover, it wasn’t a consideration.

They didn’t have the budget to fly to Austria for the photo shoot, so I worked remotely art directing the photographer. This group of musicians was extremely low-key, and no elaborate styling was going to work.

Above is the original photograph I received from the photographer. You will notice that in addition to the color toning, I added a burlap texture, and did some touch-up on each member, including adding the monogram I created on a t-shirt.

On the inside of the package, I wanted to continue the wood texture, which ended up on the CD itself, and for the booklet I added more color and imagery inspired from the song lyrics.