Shana Cassidy

Portrait photographer Shana Cassidy approached Wrayco Design wanting to create an identity that was uniquely hers, and reflected other aspects of her personality in addition to photography. After spending some time with her I realized that the island where she grew up, Catalina, was an integral part of her being. She spent a good deal of her time in the water, having been a kayaking instructor and had a disarming free spirited quality I hoped to capture.

I wanted to create letterforms that felt like the ocean waves, or like seaweed, coursing through her whole name. To add a playful element to the identity, I used an ornament that evoked both shells and sea creatures.

I also created letterhead and envelopes utilizing the same pattern I had created from the ornament.

For Shana’s website, I continued the ocean theme and used various moving shades of blue for the opening. The ornaments “swim” horizintally until the page opens up to reveal her slideshow. The site was created entirely in Flash. Visit Shana Cassidy on the web.