Panopticon

Panopticon, a corporate leader in the business intelligence field, hired Wrayco Design to redesign their web presence to reflect their growing share in their market. I worked closely with their Director of Marketing, Hugh Heinsohn, to refine the ideas he had about the look and function of the new site.

The color palette needed to compliment the existing identity system, and they wanted to incorporate illustrations to quickly convey the complex nature of the company’s product. I came up with several versions for the home page, and they chose the third one in this lineup. The inside page style is underneath.

One of Panpoticon’s Marketing people was interested in seeing a comp with a functional wheel that would engage people coming to the site.

Below is the design direction they chose.

This is the inside page template design.

In addition to designing the pages, I animated several of the illustrations which included links to inside pages. I partnered with Craig Miranda of Miranda Design to build out the site.