Punch Rewards

This is a logo I designed for an iPhone application that would enable the user to reap the same rewards as are offered for paper versions of loyalty cards. The client wanted it to read equally well on its own, and as a small iPhone app icon. We went through several color studies before settling on yellow and blue. This project involved creating a full-color version with a gradient, a flat 4-color version, and a b/w version with and without a gradient. I also provided a PDF styleguide.