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	<title>Wrayco Design &#187; packaging</title>
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		<title>Solidtube Band Logo &amp; Packaging</title>
		<link>http://www.wraycodesign.com/archives/133</link>
		<comments>http://www.wraycodesign.com/archives/133#comments</comments>
		<pubDate>Tue, 04 Aug 2009 09:32:30 +0000</pubDate>
		<dc:creator>MLAW</dc:creator>
				<category><![CDATA[Featured Articles]]></category>
		<category><![CDATA[Logo Design]]></category>
		<category><![CDATA[Print Graphics]]></category>
		<category><![CDATA[Solidtube]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[CD]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[photoshop]]></category>
		<category><![CDATA[retouching]]></category>

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		<description><![CDATA[Solidtube, a young Austrian band, chose Wrayco Design to design their logo and CD package upon reaching their $50,000 goal on Sellaband.com to produce …]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-outside.png"><img class="alignleft size-full wp-image-147" title="ST-outside" src="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-outside.png" alt="ST-outside" width="620" height="369" /></a>Solidtube, a young Austrian band, chose Wrayco Design to design their logo and CD package upon reaching their $50,000 goal on Sellaband.com to produce a CD. Although none of the band members were American, they had a very American sound, and were partial to the feeling of the Old West.</p>
<p><img class="aligncenter size-full wp-image-512" title="Solidtube Logo" src="http://www.madelikethis.com/wp-content/uploads/2009/08/ST-logo.gif" alt="Solidtube Logo" width="561" height="175" /></p>
<p>The logotype was loosely inspired a bit by the Allman Bros. script, and they wanted something that would also work as a monogram. After some experimenting, I decided to keep it fairly simple, and dropped the swash from the final &#8220;E&#8221;.</p>
<p><a href="http://www.madelikethis.com/wp-content/uploads/2009/07/CSN-DejaVu-cover.jpg"><img class="alignleft size-full wp-image-149" title="CSN-DejaVu-cover" src="http://www.madelikethis.com/wp-content/uploads/2009/07/CSN-DejaVu-cover.jpg" alt="CSN-DejaVu-cover" width="280" height="280" /></a>While looking over old album covers from the 70s, I came across some script from an old Crosby Still &amp; Nash album that servied as the inspiration for the photo styling. Coincidentally, the lead guitarist had a giant Malamute dog, but since we weren&#8217;t doing a parody of the cover, it wasn&#8217;t a consideration.</p>
<p>They didn&#8217;t have the budget to fly to Austria for the photo shoot, so I worked remotely art directing the photographer. This group of musicians was extremely low-key, and no elaborate styling was going to work.</p>
<p><a href="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-before.jpg"><img title="ST-before" src="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-before.jpg" alt="ST-before" width="620" height="488" /></a></p>
<p>Above is the original photograph I received from the photographer. You will notice that in addition to the color toning, I added a burlap texture, and did some touch-up on each member, including adding the monogram I created on a t-shirt.</p>
<p><a href="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-after.jpg"><img class="alignleft size-full wp-image-173" title="ST-after" src="http://www.madelikethis.com/wp-content/uploads/2009/07/ST-after.jpg" alt="ST-after" width="620" height="620" /></a></p>
<p>On the inside of the package, I wanted to continue the wood texture, which ended up on the CD itself, and for the booklet I added more color and imagery inspired from the song lyrics.</p>
<p><img class="aligncenter size-full wp-image-507" title="Solidtube CD package inside" src="http://www.madelikethis.com/wp-content/uploads/2009/08/ST-inside.png" alt="Solidtube CD package inside" width="620" height="436" /></p>
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