Typical Project
Wrayco Design concentrates on creating memorable websites that clients can keep updated themselves with sophisticated, yet easy-to-use, systems like WordPress. Here is a list of what is included on a typical web project:
Basic Web Project
- Research current needs, competitor sites, client needs, make suggestions;
- Unique homepage design and corresponding inside page layout that coordinates with your current logo and colors;
- Built-in multiuser content management system so you can update your own pictures and text with training
- Blog setup with database and archives that can be activated at anytime
- Photo gallery of your projects or case studies
- Video pages (if desired)
- Keyword search function
- Image optimization for the web and training
- Search engine optimization and training
- Site compatibility across multiple platforms and browsers
- Flash Animation
- Additional options available include illustration, photography, video, content creation and html mail for marketing your website
Logo Design
- Interview and project brief
- Research client competition and current logo trends
- Explore concepts with mood boards and/or mind mapping techniques
- Prepare several color palettes based on exploratory findings
- Concept sketching
- Discuss pros and cons of favored concepts
- Refine 3-5 one-color concepts at two sizes
- Prepare 2 concepts for finalization and addition of color
- Mock-up logos for relevant applications
- Prepare multiple file formats for chosen design
- Choose coordinating typefaces
- Prepare Style Guide
- Assist with trademarking if needed
Extending Your Brand
In addition to a web presence, Wrayco Design offers additional services you may need. After all, just because you have a website or a redesigned site doesn’t mean anyone knows that it’s there. You have to take steps to market your brand. This may include:
- Web and print ads
- Animated logo
- Printed pieces
- Regular blogging
- Use of social media
- SEO and web analytics
- HTML mail
Additional Resources
Here are some additional resources for a variety of projects:
- MagCloud (publish your own online magazine)
- VistaPrint (super low-priced business cards)
- Zazzle (on demand printing for personalized products)
- Moo Cards (unique business cards, postcards and more)
- WordPress (my favorite blogging and cms platform)
- MailChimp (great HTML mail system)
- Instant Domain Search (find your domain name)
- Vimeo (free HD video hosting)
- Blurb (on-demand book publishing)
- Interspire Shopping Cart (complete ecommerce system)
- SEOMoz (SEO explained by the experts)
- DivShare (file storage and sharing)
- Gliffy (online website wireframing)